Craig Eaton

Seattle, WA   ::  347.891.3664  ::  craig@eatonlink.net

Strategically and effectively providing a bridge between technology, Operations and client – with proven ability to drive revenue within digital media and Internet organizations while inspiring people to do their best work

PROFESSIONAL SUMMARY

• Strategy, Operations, Revenue:
  Precision operational and revenue management of digital media deployment teams, interactive build projects, client budgets; including revenue operations modeling, reconciliation and reporting, with responsibility to $10M; ensuring 100% multi-media delivery and revenue pacing


• Project, Program, Production:
  Managing software development teams under tight deadlines, often engaged in simultaneous projects – web development, site hosting, digital media (display, SEM), SEO, analytics, creative, mobile apps, photography, printing, telemarketing, PR, email marketing, e-commerce, social media; managed development and rollout of over 100 websites and applications


• Web, Software, Database:
  Hands-on programming, testing, de-bugging, implementing and managing dynamic, interactive, data-driven sites with secure login, complex forms, e-commerce, CMS and integrated search; email marketing campaigns; search engine optimization (SEO)


• Marketing, Sales, Advertising:
  Marketed, sold, produced and implemented hundreds of B2B marketing, advertising, searchable catalog and e-commerce solutions and campaigns; top sales/marketing award winner and consistently in top 5% of sales force


• Writing, Editing, Speaking, Presenting:
  5,000+ product tech briefs, company profiles and ads; 100+ websites and print catalogs/brochures; 25+ venues/roundtables of 25-450 attendees; 1,200+ C-level sales/marketing presentations; invited by Microsoft, featured presenter to 300+ attendee global e-commerce summit

PROFESSIONAL EXPERIENCE

7/2008 – 11/2010
VP Account Operations and Project Manager for in-house interactive agency
TRAFFIQ®, New York, NY

(INC 500 top-50 Software as a Service (SaaS) display media management platform providing agencies, advertisers and publishers with tools to effectively manage all aspects of display media campaigns; also a full-service digital marketing agency: SEO, SEM, display, analytics, design/creative, hosting, site-build.)

Working with sales, marketing, finance, operations and client services – reporting to CEO and CFO. Responsible for developing/implementing systems, processes and models to manage, monitor and report campaign performance and revenue – driving these through the organization to ensure enhanced operations.

Manage complete in-house design/creative, software development, display advertising, SEO and SEM teams, as well as outsourced resources; refine and manage time tracking operations; direct client email marketing campaigns; responsible for job pricing/costing, and writing SOW's up to $10M .

• Finalized and rolled out Premium Services, and devised time-tracking system to monitor ongoing
• Developed strategy and system to track/manage client budgets, and predict agency revenue
• Managed largest client's $10M digital media budget consistently to within 1% (display, SEM, SEO, creative, web development)
• Successfully managed phase-1 development of unique new social media platform (featured on Oxygen Channel), and an innovative auto auction website with integrated data-driven iPhone app (written up in Forbes) – both utilizing in-house and contract resources
• Produced analytics dashboard site for large retail client to show actions against KPI's
• Idea to revise client's site navigation increased CPA 50% and email opt-ins 250%
• Reversed agency trend of no-, or low-profit projects, managing all aspects of several major site re-designs – bringing in all projects profitably and on schedule
• Ad operations revenue management of 1,000+ simultaneous display ad campaigns
• Created system to ensure on-target ad delivery/pacing, boosting revenue $45K/mo
• Clients included Sleepy's, 1-800Mattress, Got Milk?, Meredith Publishing, Gooding Company, Wall Street Journal, Jitterbug, Stony Brook University; dozens of Tier-1 and Tier-2 digital ad agencies throughout the US; over 2,000 online publishers

8/2007 - 2/2008
Interactive Services Web Developer
Hacker Group, Bellevue, WA

(Direct mail, database and interactive direct response marketing agency, B2C and B2B. Division of IPG.)

Built, tested/de-bugged and project managed interactive micro-sites for direct user response; built Hacker marketing outreach response sites; maintained corporate blog; coded and managed automated email programs; provided site analytics reporting and analysis.

• Managed several ongoing development projects/tasks simultaneously - meeting client production deadlines
• Clients included AT&T, Comcast, Netflix, Medica Medicare, Microsoft, World Vision, RSA div. of EMC, eHarmony
• Used Responsys, WebTrends, Dreamweaver, UltraEdit, MS Enterprise Manager and SQL Query Analyzer on a daily basis; VBScript, ASP, HTML, CSS, SQL, XML, JavaScript

1/2006 - 6/2007
Full Time Student – (see below)
Seattle, WA

2003 - 10/2005
Account Executive, Seattle, WA
GlobalSpec.com, Troy, NY

(Ground-floor startup; B2B/B2C maker/marketer of unique anti-tarnish chemical for precious metals.)

Marketed/sold turnkey B2B Internet marketing programs and parametrically searchable catalogs targeting engineers and buyers; met go-live deadlines; coordinated content/production.

• Developed innovative e-mail prospecting program resulting in 60% conversion-to-pipeline
• Recognized for Customer Relationship Management (CRM) contributions
• Organized and promoted an Internet marketing seminar, attracting 30 qualified attendees, resulting in 15% conversion

2002 – 2003
Contract Consultant (President)
MintSeal LLC, Auburn, WA

(Ground-floor startup; B2B/B2C manufacturer/marketer of unique anti-tarnish chemical for precious metals.)

Assessed market viability of unique, patented product; directed national web, SEO, marketing, and press campaigns to meet go-to-market goals

• Developed feasibility study and go-to-market strategy – including market potential, competitive analysis, cost/price analysis, product testing
• Directed collateral development: print, e-marketing, labeling, packaging, infomercial, tradeshow, advertising
• Resulted in numerous highly qualified sales inquiries from the Canadian Mint, US Mint, copper/silver coil/foil manufacturers, and silversmith operations

1989 – 2002
Marketing/Sales Manager, Seattle, WA
ThomasNet.com, NY, NY

(World's largest B2B industrial directory offering marketing and e-commerce solutions and searchable information resource.)

Independent marketing and sales contractor with responsibility for project managing design, development and implementation of client websites and print-based advertising programs, editorial content, turn-key ecommerce solutions, and catalogs/brochures for dozens of simultaneous clients under tight deadlines.

• Put 50+ companies on the Internet for their first time – directing design, photography, writing, development, and e-commerce integration – contributing to concept/strategy
• Increased territory revenue and average account billing by 15x
• 3-time award winner, Honor Roll of top-20 marketing reps amongst 500+ sales force
• Developed highly effective e-marketing strategies and solutions for myriad of clients including Microsoft, Ingersoll-Rand, Crane Aerospace, HP, Cutler-Hammer, General Plastics
• One client indicated these solutions accounted for an entire year of sales; drove another client’s sales from $10M to $18M in 4 years
• Created an e-commerce seminar for prospective customers, recruited a speaker, filled event to capacity, and converted 20% of attending companies

2006 – 2010
Freelance Projects

• Three medical practice websites – including captcha contact page, bulletin board, dynamic navigation menus, CSS slide show, screen/print versions, integrated site search, full SEO
• Medical school online continuing education program – including user registration/login, test-taking/grading, form validation, session protection, content management system
• Online College newspaper – content management system (CMS) with image and article management, form validation
• Start-up B2B search engine – coding for concept site including secure registration/login, admin, shopping cart, interface with GSA, form validation, CMS with image upload

RELATED EXPERIENCE

• Internet – Senior-level member of four tech start-up company core development teams: one to provide offshore companies with effective, contemporary and realistic resource to market manufacturing capabilities in the US; another a boutique search resource for B2B industrial sourcing – worked with stakeholders and strategic partners to launch these ventures

EDUCATION

1/2006 - 6/2007  ::  Web Development Program Graduate  ::  Seattle Central CC (SCCC)
(Comprehensive curriculum with hands-on programming in multiple languages and technologies)

• Certificate – President’s List, Dean’s List, 3.96 GPA
• "You are a fabulous talent, and an incredibly hard worker." ~ instructor Bill Newman, PHP, XML, JavaScript

Additional Education:

• Portland State University (PSU), Portland, OR – Design/Art
• Bellevue Community College (BCC) – Web Mastering
• ThomasNet seminars – e-commerce solutions (12), AutoCAD (3), strategic account management (6)

TECHNICAL SKILLS/APPLICATIONS

HTML, CSS, JavaScript, PHP, VBScript, SQL, MySQL, ASP, .NET, XML, Linux, IIS; PC/Mac; SEO, IA, MS Enterprise Manager, Visual Studio, Office (Word, Excel, Access, Visio, Publisher, Project); OmniPlan, Dreamweaver, Fireworks, iPhone/iPad (X-Code, Interface Builder), SalesLogix, ACT, SalesForce, Responsys, WebTrends, Google Analytics, TRAFFIQ, Atlas