Project: Medica Medicare - direct reponse from newspaper advertising campaign

Medica Medicare is running ads in 10 local newspapers to attract interest in local Medicare information meetings/seminars for the purpose of registering attendees.

This site dynamically populates the form with correct available meetings based upon date and city. Then, registers respondent for the meeting of their choice and sends them a confirming email.

VBScript, ASP, HTML, CSS, SQL

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Respondent reads newspaper ad in their local paper - one of 10 concurrent campaigns and logs into unique URL for their newspaper. Form comes up pre-populated with up to 4 available seminar/meetings for their city. Respondent fills out the form, chooses the most convenient meeting, and submits form.

Landing page with form fill out for Medica RSVP

Information is logged to SQL database and respondent sees online confirmation of their choice.

Acknowledgement page for Medica RSVP

Form is validated server-side. If respondent forgets to pick a meeting or fill in a form field, they receive a warning in red.

Validation page

Form also submits to Responsys automated emailing system which sends out a confirming email to the respondent.

Confirmation email

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