Project: Hacker Group Search Engine Marketing direct response micro-site

Site works in conjunction with Seach Engine Marketing program running concurrently on Google, MSN and Yahoo.

In addition, there are 3 offers - free consultation, newsletter subscription and free whitepaper.

Variables are passed via the URL string, determining which page is served up to the respondent.

Uses VBScript, ASP, SQL, CSS, HTML.

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Respondent clicks on a banner ad promoting either a free consulation...where they are automatically served up this page...:

Consultation landing page

...a free direct marketing newsletter subscription, where they are served this page:

Newsletter landing page

...or a direct marketing white paper. Where they are served this page. Respondent fills out the form (which is validated server side) and submits it. Form data is logged in a SQL database for reporting, and is also passed to a Responsys program which generates an automated, dynamic confirmation email.

Whitepaper landing page

Respondent then sees an appropriate thank you page, based up the offer they responded to.

images depicting Hacker Group SEM direct response micro-site thank you page

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Photos and Site Copyright 2006- :: Craig Eaton :: All Rights Reserved
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